Focus 2020

Where we are going:

Wheeler Machinery Co. will be among the top equipment distributors and services suppliers in North America as measured by safety, market dominance and financial stability.

The foundations of our Vision are the Wheeler Guiding Principles of Safety, Service, Integrity and Stewardship.

How we will get there:

Wheeler Machinery Co. will be the safest Caterpillar Dealer in North America, we will dominate the markets we serve and we will be among the most financially stable Caterpillar Dealers in North America.

What we need to do each day:

• Our customers have a better experience working with us than with any of our competitors. Customers simply prefer to do business with us because we consistently exceed their expectations.
• Prime product and product support coverage, programs, and equipment technology make us our customers’ most profitable options.
• We are a completely safe, highly skilled, united and energized workforce.
• We are known for producing great leaders.
• Powerful use of internal and external data drives great decision making.
• We continually improve people, quality, velocity and cost through effective use of Caterpillar Production System (CPS).
• We are a valued neighbor in the communities in which we live and work.