Guiding Principles

Wheeler Machinery Co. Guiding Principles

Wheeler Machinery Co. is a company built on ideals — ideals such as honesty, service, safety and fairness. These are timeless principles. They were here before us, and they will be a part of Wheeler long after we’re gone.


The safety of Wheeler Associates and customers is always the first consideration in all aspects of our business. The ongoing condition of zero accidents and injuries is our normal level of safety. Any accident or injury is considered an unacceptable abnormality that must be corrected immediately. The Company and every Associate has a moral obligation to do everything possible to ensure each person returns home safely every day.


Personally, serve and help customers and Associates. Make their lives better.


Never compromise honestly. A good deal is a good deal only when it benefits both the customer and the company. Communicate openly and honestly and encourage others to do so. Work hard.


Be open to ideas, be difficult to provoke. Be considerate of Associates and their families, customers, suppliers and the community. Our goal is to provide a superior product and exceptional service to our customers, to provide a stable and satisfying livelihood for our Associates, to leave the company in as good or better shape than we found it.